Sardarapat unveil new kits with nods to France ’98 and Griezmann

Sardarapat have unveiled their playing kits for the 2026/27 season, designed in Armenia and produced in collaboration with Dutch brand Robey. The designs combine elements of Armenian heritage, a retro aesthetic and references to World Cup winners.

The home shirt’s base colour takes its inspiration from tuff, a stone closely associated with Armenian architecture. It features a two-tone round collar with overlapping details and fine horizontal lines across the fabric. The pattern draws inspiration from the tower of the Sardarapat Memorial, one of the club’s main symbols.

The away shirt comes in beige with fine stripes. Its collar and overall silhouette evoke classic football kits from past decades. According to the press release, it has also been conceived as a shirt that can be worn beyond the stadium.

Particular attention has been paid to the lettering and numbers on the away kit: the font is inspired by the shirts worn by France during their triumphant 1998 World Cup campaign.

The collection also includes a long-sleeved shirt, a nod to Antoine Griezmann, the 2018 World Cup winner and Sardarapat shareholder. Long sleeves have become a recognisable feature of the French forward’s on-pitch look.

The back of every shirt carries the Armenian flag and the club’s motto, Born in Victory. The motto refers to the Battle of Sardarapat in 1918, after which the club is named. Robey’s golden four-leaf clover symbol completes the design.

The launch photoshoot took place in Armavir. The vintage-inspired shoot featured first-team players, their wives and a 96-year-old supporter — the club’s oldest fan.

Sardarapat have also introduced their first casualwear collection, made entirely in Armenia. It includes T-shirts, sweatshirts, hoodies and accessories in the club’s colours. The new items are already available from the club’s official online store.

Sardarapat were founded in Armavir in 2021 by Sevan Karian, a French lawyer of Armenian descent. In the 2025/26 season, the team won the Armenian First League, ending their debut campaign in professional football as champions.

Sardarapat work in partnership with French club RC Lens, drawing on European approaches to developing young players. Around 500 boys and girls train at the Armenian club’s academy across 23 teams.